Drive PVR and customer loyalty in any economy

Training with Proven F&I Results

The vehicle world is moving fast. Vehicle margins are tight, and you’re looking for new ways to compete. Help every member of your team - from FSMs to sales teams and more - build the skills they need to stay ahead of the curve with the Assurant Performance Institute™️.


Our highly flexible F&I training is a complete playbook that can be delivered online through the Assurant Virtual Learning Platform or in person at your dealership to drive behavior change that boosts customer experience and your bottom line. From training your team to build and close the F&I sale to complying with laws and regulations, our team of F&I experts has a long record of helping dealerships increase PVR and attachment rates. Just ask Jim Shorkey Auto Group.

We’re the world’s leading provider of F&I solutions. And we know your business. Trust Assurant to help you sharpen your edge, connect with your customers and accelerate your path to success.

Request a free, no-obligation sample of our coursework.

F&I Training Benefits

Here's what our Finance and Insurance training can do for your dealerships: F&I Training Benefits

  • Successfully manage change in your organization
  • Drive departmental-process improvement with a focus on ROI
  • Maximize fixed-operations results
  • Improve lease-customer retention
  • Leverage customer feedback to build sales loyalty
  • Assess and improve: sell it right, deliver it right, and fix it right
  • Conduct behavioral skills training
  • Assess CSI or customer loyalty criteria
  • Help reduce compliance risk

F&I Training isn’t an event.

It’s a game plan.

Our interactive teaching method uses group discussion, roleplay, and performance evaluation to ensure each employee's thorough understanding and competency. These practice sessions simulate real-world experiences, and model the skills necessary to increase an employee's grasp of customer-centered selling.

Your training. Your way.

Comprehensive, customized coursework, online or in the classroom. Some dealerships can’t do without a sales associate for a week. The Assurant Virtual Learning Platform is a flexible option for busy, time-strapped teams designed to help you integrate on-demand, online F&I training at your dealership. Other dealerships prefer traditional classroom training. Our high-touch, in-person support is unmatched in the industry. Do you have specific issues that you need to address? We offer customized training designed just for you. Think of the Assurant Performance Institute as a part of your team. And get the training you need, just the way you want it.

Class is never dismissed.

We’re there for your team, with career-building support year after year. A strong bench is a great way to keep your business growing. From group discussions to roleplay, we’ve got the right mix to help every member of your team reach their highest potential. Regular performance evaluations set benchmarks and provide ongoing feedback to ensure they stay on track. At the Assurant Performance Institute, training isn’t an event. It’s a game plan.

Your team deserves the best.

Assurant is the industry’s premier F&I training resource.Assurant is an F&I pioneer, with 50 years in the vehicle industry. We know your business and understand the challenges you’re facing, like margin pressures, rapidly changing technology and sky-high customer expectations. Assurant has your back, with the right products, the right reinsurance structure and one of the most comprehensive training program in the industry. Generations of F&I professionals have trained with Assurant. Now it’s your turn.

F&I Training for Dealer Success

Watch video

F&I Training

Multiple Training Options

How can we help your F&I business?