Retail

Protection and support for nearly everything consumers can buy

Drive More Lifetime Customer Value

As the retail market accelerates its shift toward creating more lifetime value for customers, protection and support are becoming dominant pieces of the puzzle. In a 2023 study by Assurant, ~32% of U.S. consumers said they're interested in buying extended warranties. That number increased to ~50% across younger generations who value budget protection and peace of mind. The protection, repair, and trade-in programs that help make that ecosystem sustainable and affordable are evolving to deliver seamless, omnichannel customer experiences that build loyalty and drive retention.

With 40 years as a market leader in appliances and electronics protection, we're the #1 provider of extended service contracts in the U.S. and Latin America. We got to the top spot by driving point-of-sale and aftermarket attachment rates with fast, flexible integrations across digital and in-person channels, performance-focused training and marketing support for field teams, and unparalleled customer support. Our human expertise and patent-pending tech work together to deploy new programs, optimize existing performance, and improve NPS based on your program goals.

Video
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Assurant Feature Exchange (AFX)

Technology should make our day-to-day tasks easier and faster. With Assurant Feature Exchange, we’ve made managing protection programs easier to launc...

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What Type of Solution are You Looking For?

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Protection

Protect customer purchases, like phones, electronics, appliances, furniture, jewelry and more.
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Device Lifecycle

Drive demand for new purchases and sustainably repurpose legacy tech in secondary markets.
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Service & Repair

When tech breaks, make sure it gets fixed or replaced quickly. We are here to help your customers.
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Software & Support

Technology that connects you and your customers to our program solutions and support.

Why Partner with Assurant

  • 164 Million

    mobile phones, appliances and electronics protected
  • 1,700+

    technicians around the world
  • 4.8/5.0

    star rating for tech support
  • 300 Million

    customers served around the world

  • $100 Million+

    invested in disruptive start-ups

  • 164 Million

    mobile phones, appliances and electronics protected
  • 1,700+

    technicians around the world
  • 4.8/5.0

    star rating for tech support
  • 300 Million

    customers served around the world

  • $100 Million+

    invested in disruptive start-ups



Latest Insights from Assurant

Case Study
Smiling supervisor looking at stock arranged on shelves in warehouse

eCommerce Protection Plan Growthand Optimization

See how Assurant helped increase protection plan attach rate by 60% for one of the largest retailers in the U.S.

Read the Case Study
Article
a group of people looking at their phones

Q3 2024 Mobile Trade-In and Upgrade Industry Trends Report

Trade-In Programs Hit a New High: Over $1 billion was returned to consumers in Q3 2024, marking the first time this has been reached in the third quarter.

Read This
Case Study
a close-up of a person using a laptop

Launching Complementary Standalone Protection and Service Membership

Find out how Assurant Helped a Multibillion-Dollar Retailer Expand Protection and Service for Consumer Electronics, Appliances, and Mobile Devices

Read Case Study
Man turning on lights with connected device protected by Assurant

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