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Topic: The Connected Home

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How to overcome the top 5 protection plan objections in retail

Use real customer data and proven sales strategies to overcome common objections to extended service contracts and boost attach rates.

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A man kneeling in front of a row of washing machines inside a retail environment, talking with a female sales associate who is pointing out a specific feature on the machine.

4 strategies to maximize retail protection program revenue

Discover 4 proven strategies to increase attach rates, drive revenue, and build customer loyalty through optimized retail protection programs.

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The Tech Sentiment Index: Understanding consumer tech attitudes

Discover what the Tech Sentiment Index reveals about consumer trust, AI, affordability, and how to build more human-centric tech experiences.

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The 4 tech personas every marketer should know

Explore four tech personas and learn how to build trust, tailor messaging, and drive adoption in a rapidly evolving digital landscape.

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Is Hyper-Personalization the Future of Customer Experience?

How can tailoring unique customer journeys improve mobile customer experience, leading to higher engagement, stronger brand loyalty, and increased revenue?

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"Interactive and visually striking displays at Assurant's CES booth, drawing in tech enthusiasts.

5 Essential Trends Shaping the Future of Device Protection and Lifecycle Management Programs

From AI breakthroughs to sustainability initiatives, CES showcased trends that will reshape consumer engagement, device protection, and lifecycle management.

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