Key Findings:
- Global Connectivity: Consumers in all surveyed countries own an average of seven connected products, with Australians leading in device ownership.
- Perception Variances: 92% of Brazilians believe internet-connected technologies improve life, compared to only 64% of Germans.
- High Demand for New Tech: 93% of Mexican consumers plan to purchase new smart technology within the next year.
- 5G Adoption: 60% of U.S. consumers have upgraded to or are willing to upgrade to 5G-capable smartphones, a significant increase from 36% the previous year.
Consumer Challenges and Opportunities:
- Common Frustrations: Issues with connecting devices to smartphones or Wi-Fi and fears of device breakage.
- Protection and Service: High demand for extended warranties, on-demand tech support, and trade-in options for discounts on new models.
Sustainability Trends:
- Interest in Refurbished Devices: Younger generations, especially in the UK, are more inclined towards buying refurbished devices for sustainability reasons.
- Environmental Proposition: Around 13% of Canadian consumers are extremely interested in refurbished devices due to their environmental benefits.
