eCommerce Protection Plan Growthand Optimization

How Assurant helped increase protection plan attach rate by 60% for one of the largest retailers in the U.S.

The CHALLENGE

With more customers purchasing online, in-store opportunities were decreasing, and online opportunities were increasing. The retailer and Assurant, noticing this trend, were partnering to increase the protection plan attach rate online, but wanted to ensure the changes would not create additional friction within the retailer’s buy flow or increase abandon cart rates.

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eCommerce Protection Plan Growthand Optimization

How Assurant helped increase protection plan attach rate by 60% for one of the largest retailers in the U.S.

The CHALLENGE

Download Case Study

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