Rebrand includes launch of Assurant Vehicle Care® in the market

AUCKLAND, 9 December 2024 - Assurant, Inc. (NYSE: AIZ), a leading global business services company that supports, protects, and connects major consumer purchases like automobiles, today announced the completion of the Protecta rebrand to Assurant. The rebrand completes the acquisition of the vehicle insurance company Protecta, announced in December 2022.

“As we announce Protecta is now Assurant, we complete the journey we started two years ago,” said Jeff Strickland, SVP, Assurant Dealer Services and incoming president, Assurant Global Automotive. “In conjunction, we are excited to launch Assurant Vehicle Care®, bringing all of our automotive products and solutions under one brand.” This includes the following:

Protecta Insurance New Zealand Limited (now branded as Assurant) will still issue the insurance as an agent for Virginia Surety Company Inc (VSC) and policies will continue to be underwritten by VSC.  VSC, part of Assurant, Inc. a global provider of risk solutions, has an A+ (Superior) Financial Strength Rating given by AM Best Company.

Protecta received 5 stars in the Canstar Awards for Outstanding Value Car Insurance 2023.

“New Zealand is a strategic market for Assurant, especially in the automotive space, and we are focused on expanding our automotive footprint in the country and across Asia-Pacific," added Hemaka Perera, president, APAC at Assurant.

The rebrand will also introduce a new dealer portal and an enhanced customer site for purchasing motor vehicle insurance.

“We are thrilled to complete Protecta’s rebrand to Assurant, and bring innovative products and services to the market,” added Shannon Beech, head of sales, automotive at Assurant New Zealand. “Assurant’s global capabilities and technology, combined with Protecta’s local talent and over 35 years' experience in the auto sector, will position us to be able to offer you an even better experience.”

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About Assurant

Assurant, Inc. (NYSE: AIZ) is a leading global business services company that supports, protects and connects major consumer purchases. A Fortune 500 company with a presence in 21 countries, Assurant supports the advancement of the connected world by partnering with the world’s leading brands to develop innovative solutions and to deliver an enhanced customer experience through mobile device solutions, extended service contracts, vehicle protection services, renters insurance, lender-placed insurance products and other products.

 

About Assurant Global Automotive 

Assurant Global Automotive is a leading global solutions provider in the automobile and commercial equipment industries. Automotive industry partners span manufacturers, large group and independent dealers, agents, third-party administrators, financial institutions, insurance providers, and vehicle technology companies. With over 60 years of automotive industry experience, Assurant protects 55 million motor vehicles, including heavy trucks and heavy equipment. In 19 countries Assurant provides innovative automotive solutions like vehicle service contracts, guaranteed asset protection, and ancillary products, while providing dealer performance management and training, participation options, and more. Assurant Global Automotive is also a market leader in protection products for the commercial equipment industry, with more than 35 years of equipment protection expertise. Assurant provides a full suite of protection products and services for equipment dealers and financial institutions supporting commercial equipment. These include extended service protection plans, physical damage protection, guaranteed asset protection, automatic insurance, portfolio protection, insurance tracking services and more.

 

Media Contact:

Lorraine Doherty
International Communications Director
lorraine.doherty@assurant.com