The Connected Decade:

A Look at Consumer Demand for Interconnectivity over the Next 10 Years through Assurant's Research & Innovation Project

Assurant’s Connected Decade Study

Assurant's latest research explores consumer attitudes towards connected devices. In India, most households own an average of 6.7 connected devices and 68% of respondents agree that technology has a positive impact on lives.

Technology adoption is at a high level and respondents are keen to see more value-added services and tech support availability to move them from the considering phase to the buying stage.

  • equipment and lenders office icon

    6.7

    average number of connected devices Australians own.
  • Icon showing a person in front of a globe

    68%

    of Indians agree that smart technology has improved life.
  • Icon showing a diverse group of people

    35%

    of Indians say buying a refurbished device to contribute to sustainability is of interest to them.
  • Business Development Analysis- Icons-14

    50%

    of the younger generation surveyed in our Connected Decade study in Australia are more likely to update their smartphone model next year.
  • equipment and lenders office icon

    6.7

    average number of connected devices Australians own.
  • Icon showing a person in front of a globe

    68%

    of Indians agree that smart technology has improved life.
  • Icon showing a diverse group of people

    35%

    of Indians say buying a refurbished device to contribute to sustainability is of interest to them.
  • Business Development Analysis- Icons-14

    50%

    of the younger generation surveyed in our Connected Decade study in Australia are more likely to update their smartphone model next year.
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The 2023 Connected Decade Report

What's Driving Connected Consumer Behaviors?

Man and woman looking at smartphones

Ready to drive more business in the Connected Decade?