The Connected Decade:

A Look at Consumer Demand for Interconnectivity over the Next 10 Years through Assurant's Research & Innovation Project

Assurant’s Connected Decade Study

Assurant's latest research explores consumer attitudes towards connected devices. In Australia, most households own an average of 8.1 connected devices, up from 6.7 in 2023, and 84% of respondents plan to buy a new 5G or AI smartphone next year .

 

Technology adoption is at a high level and respondents are keen to see more value-added services and tech support availability to move them from the considering phase to the buying stage.

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8.1

average number of connected devices Australians own.

Global Gender Diversity

68%

of Australians plan to purchase new smart technology in the next year.

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70%

of Australians are interested in buying a refurbished device.

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50%

of consumers are more likely to buy a connected device if it comes with value-added services.

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The 2025 Connected Decade Report

What's Driving Connected Consumer Behaviors?

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